Our Process is Circular

00 FROM THE SOIL, OF THE SOIL, TO THE SOIL
Material-led, we use regenerative, soil-positive, natural, closed-loop fibers to make socially-responsible, universally relevant, space-making products. Scroll below to learn more about each stage of our decision making.

01 MATERIALS
We start by looking for natural, toxin-free, biodegradable, closed-loop raw materials.

REGENERATIVE NATURAL WOOL

REGENERATIVE ORGANIC COTTON

CLOSED-LOOP BIO-CELLULOSE SILK

NATURAL COCONUT SHELL

02 LOCALITY
Then, we acknowledge that natural materials exist in symbiosis with their localities and their people. We respect these inherent relationships and create equitable systems of commerce.

KASAR DEVI, UTTARAKHAND

AHMEDABAD, GUJARAT

KUTCH, GUJARAT

03 PRODUCT DESIGN
When it comes to design, our products are inherently versatile, inclusive, multi-contextual, and 100% biodegradable.

ENVELOPE JACKET

TRUVIAN SOFT PANT

TIP TOP

LONG SHIRT

LOCALITEE

UP TOP

BAND SHIRT

HANDPRINTED DUPATTA

HANDLOOM SHAWL

04 MANUFACTURING
We partner with independent, socially responsible manufacturing entities.

Manufacturing often begins at the material source. Local networks of shepherds and ginners, spinners, natural dyers, and weavers process raw material such as natural wool and organic cotton. When raw-fiber is not locally grown, we make sure its closed-loop and plant-based such as Bemberg cupro from Japan, and Lenzing modal from Austria.

All our textiles are dyed using natural and azo-free dyes.

Our materials then travel to meet our independently run manufacturing teams who transform them into our products, ready to be photographed and listed for sale.

05 PACKAGING & SHIPPING
Our labels and hang-tags are 100% plant fiber, printed in single-color, and 100% biodegradable. We pack and ship products wrapped in acid-free tissue paper and compostable corrugated boxes using USPS in the United States and UPS or DHL internationally. To close the loop at this stage, we balance our impact with carbon points.

Terrapass x NotSameEqual

06 CLOSING THE PROFIT LOOP
Last but not the least, we focus on closing the profit loop because when you shop with us, you activate the value of our process. Thus, we redistribute our profits, sharing them with the localities that make our materials. This keeps the circle going, and over time compounds value.

Since going live in December 2019, we've circled back 44% of gross profits from all sales to:-