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00 • FROM THE SOIL, OF THE SOIL, TO THE SOIL
Material-led, we use regenerative, soil-positive, natural, closed-loop fibers to make socially-responsible, universally relevant, space-making products.
Scroll below to learn more about each stage of our decision making.
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01 • MATERIALS
We start by looking for natural, toxin-free, biodegradable, closed-loop raw materials.
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Regenerative natural wool
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Regenerative organic cotton
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Closed-loop biocellulose silk
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Natural coconut shell
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02 • LOCALITY
Then, we acknowledge that natural materials exist in symbiosis with their localities and their people. We respect these inherent relationships and create equitable systems of commerce.
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| Kasar Devi, Uttarakhand |
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Ahmedabad, Gujarat
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Kutch, Gujarat
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03 • PRODUCT DESIGN
When it comes to design, our products are inherently versatile, inclusive, multi-contextual, and 100% biodegradable.
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Envelope Jacket
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Truvian Anti-Pant
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Tip Top
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Localitee
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Up Top
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Band Shirt
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Long Shirt
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Handmade Wrap
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04 • MANUFACTURING
We partner with independent, socially responsible manufacturing entities and manufacturing often begins at the material source. Local networks of shepherds and ginners, spinners, natural dyers, and weavers process raw material such as the natural wool and organic cotton used in our products. When raw-fiber is not locally grown, we make sure we source closed-loop and plant-based fibers such as Bemberg cupro from Japan, and Lenzing modal from Austria. Last but not the least, all our textiles are dyed using natural and azo-free dyes, so that when they do biodegrade, they do so in a way that is soil-positive and ecologically responsible.
Once our materials are ready they are sent to our independently run manufacturing teams in New Delhi, who transform them into our our signature products, ready to be photographed and listed for sale.
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05 • PACKAGING & SHIPPING
Our labels and hang-tags are 100% plant fiber, printed in single-color, and 100% biodegradable. We pack and ship products wrapped in acid-free tissue paper and compostable corrugated boxes using USPS in the United States and UPS or DHL internationally. To close the loop at this stage, we balance our impact with carbon points.
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06 • CLOSING THE VALUE LOOP
Finally, we strive to close the value loop by redistributing profits from products sold, sharing them with the localities that make our materials. This keeps the circle going, and over time compounds value.
Since going live in December 2019, we've circled back 44% of gross profits from all sales to:-
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| 🛍️ / Shop all our products |
