Our Process is Circular
00 FROM THE SOIL, OF THE SOIL, TO THE SOIL Material-led, we use regenerative, soil-positive, natural, closed-loop fibers to make socially-responsible, universally relevant, space-making products. Scroll below to learn more about each stage of our decision making. |
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01 MATERIALS We start by looking for natural, toxin-free, biodegradable, closed-loop raw materials. |
REGENERATIVE NATURAL WOOL |
REGENERATIVE ORGANIC COTTON |
CLOSED-LOOP BIO-CELLULOSE SILK |
NATURAL COCONUT SHELL |
02 LOCALITY Then, we acknowledge that natural materials exist in symbiosis with their localities and their people. We respect these inherent relationships and create equitable systems of commerce. |
KASAR DEVI, UTTARAKHAND |
AHMEDABAD, GUJARAT |
KUTCH, GUJARAT |
03 PRODUCT DESIGN When it comes to design, our products are inherently versatile, inclusive, multi-contextual, and 100% biodegradable. |
ENVELOPE JACKET |
TRUVIAN SOFT PANT |
TIP TOP |
LONG SHIRT |
LOCALITEE |
UP TOP |
BAND SHIRT |
HANDPRINTED DUPATTA |
HANDLOOM SHAWL |
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05 PACKAGING & SHIPPING Our labels and hang-tags are 100% plant fiber, printed in single-color, and 100% biodegradable. We pack and ship products wrapped in acid-free tissue paper and compostable corrugated boxes using USPS in the United States and UPS or DHL internationally. To close the loop at this stage, we balance our impact with carbon points. ![]() |
Since going live in December 2019, we've circled back 44% of gross profits from all sales to:-
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📜 / Click here to read our manifesto. |
🛍️ / Click here to shop all our products |