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OUR APPROACH

Look for all the marvelous ways the world over, people use the resources they have to climb the mountains they face, 'cause we are not the shape or form of our bodies, we are a function of the universe itself.

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Our entire process is material led. We find the good in people, their actions, and their environments. We use these materials to design and make products that support equitable economic activity. We hope that with good design practices we can engage customers in a way that includes as many as possible in the value-chain.


We want our products to be loved and used to the fullest. Then either be returned for recycling, reused, or be discarded, breaking down safely to return to the soil. Our commitment to noble materiality makes sure that we generate and return value.

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1: CHOICE OF MATERIAL
We are material led. We first look for ethical, natural, and biodegradable raw materials that guide us on our product design process. By using age-old innovative processes that have developed in synergy with their localities, our materials support equitable local systems and empower local communities. The materials we've led with so far are:


2: MATERIAL LOCALITY
We recognize that materials and skill exist because of their localities. That cultural systems exist because of their localities and unless we respect these relationships between soil and productivity we will repeat patterns of waste and exploitation. We've been able to work with systems in the following localities so far:
 
DELHI
KASAR DEVI


3: PRODUCT DESIGN
In our design philosophy, form always follows function. This means that it is more important to us that all our products are functional first, so that they are truly beautiful from the inside out. So, our functional, versatile, and season-less garments promise to last with you through many occasions, becoming more meaningful with age. We want our customers to feel free and confident. Our product range so far is as follows:

TRUVIAN 321 / 212 TIP-TOPS
UP-TOPS LONG SHIRTS


4: MANAUFACTURING
Our clothing manufacturing partners are in New Delhi. An all-women-led team of conscious hand-crafters creates high-quality garments that are a testament to their determination for excellence, challenging the status quo, standing squarely in the face of prevalent patriarchal systems. Click here to learn more about MasterG India.


5: PACKAGING & SHIPPING
We purchase carbon points monthly in order to offset our shipping emissions. We courier our small batch products all together from our warehouse in Gurgaon to our warehouse in Reno in corrugated boxes and once in Reno, the packaging is re-used or recycled. When we make a sale, we pack products in acid-free tissue or kraft paper, and corrugated boxes. We use USPS and Fedex domestically in the United States and a choice of couriers including DHL for international deliveries.


6: CIRCULAR VALUE GENERATION 
When you shop with us, you activate the value of our process. Then we redistribute that value to keep our equitable, economical, and ecological chains going. We do this is two ways:

a) Profit Sharing:
Are products are not made in isolation, and the intellectual property utilized in each product belongs to the cumulative whole of our entire chain. Thus we share the profit generated from each sale to the very communities that enable that intellectual property (or any community that needs help). Since our launch in December 2019, we have contributed up to 100% proceeds from the sale of each of our products to community-led initiatives working for the localities operating our supply-chains. So far, we've been able to contribute $924.55 to the following initiatives in the United States, India, and Lebanon. 


b) The NSE Material Return Program:
Once our customers are done using their products, they can choose to return them back to us and get a 25% discount on their next order. This allows us to reuse, recycle, or donate valuable materials responsibly, and lets our customers re-engage with our mission and regenerate circular value. If you own an NSE Product that you are done using, write to us at customerservice@notsameequal.com to start the return process.
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