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What goes around, comes around.

Not Same, Equal. is a circular-design initiative started by Adi in New York City, her mom Shobhana in Gurugram, and their incredible community of progressive space-makers⁠ in Kutch, Uttarakhand, Ahmedabad, and New Delhi.

We envision a world where all people are empowered to live up to their best potential.

  • We honor commerce as an engine for change.
  • We honor people as agents of spirit.
  • We honor life as a vehicle for growth.

and

  • We value truth above all, surrendering to the power of cause & effect.
♾️ / Click here to learn more about our design process
🛍️ / Click here to shop all our products

Not Same, Equal. Design OperationsOur operations diagram keeps us accountable

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