What goes around, comes around.

Not Same, Equal. is a circular-design initiative started by Adi in New York City, her mom Shobhana in Gurugram, and their incredible community of progressive space-makers⁠ in Kutch, Uttarakhand, Ahmedabad, and New Delhi.

We envision a world where all people are empowered to live up to their best potential.

• We honor commerce as an engine for change.
• We honor people as agents of spirit.
• We honor life as a vehicle for growth.

and

• We value truth above all, surrendering to the power of cause & effect.

Our operations diagram keeps us accountable