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Hi! I'm Adi.

So happy to have you here!

Let me tell you a bit more about Not Same, Equal. and how it all started.

I was born in New Delhi and at 17 went to study communication design in Ahmedabad. Then I worked in Mumbai for a few years, before moving to New York City to study design management.

Meet Adi from Not Same, Equal.Hi, I'm Adi

After graduate school I joined corporate America where I learned to straighten my hair (much longer back then), wear synthetic pants, get comfortable with heels, and tailor my accent. I learned to adapt, but the environment emphasized appearances, and blending in wasn't easy. 

So I started Not Same, Equal. as a way to reclaim some space and make a point.

New York CityNew York City - 2013


When I designed the first prototype for the Truvian soft-pant, I did it to take my own private stand against tight polyester (a byproduct of appearance culture), and de-emphasize the shape of my body.

I was chasing freedom—I needed something versatile I could comfortably wear every day, to go anywhere, in any shoe, and that made me feel connected to my roots. Those first pair of pants were so addictive; I wore them everyday, barefott and with many shoes, living my best life. My Truvians were the perfect embodiment of the freedom I grew up with. The freedom to be comfortable, the freedom to be me.

I must have looked how I felt because people stopped me to ask where I got my pants! 

So I made a few more and distributed them.

Truvian Anti Pant PrototypePrototype 321 for the Truvian Soft-Pants - Los Angeles, 2017


I realized that people were practically living in their Truvians, so I got my mom to join me and together with feedback from our early customers, we launched our first set of products in December of 2019. 

Mom & Me, India Not Same, Equal.Mom & Me - New Delhi


Using only regenerative, biodegradable, and socially responsible materials, we went live with two versions of the Truvian soft-pants, Tip Tops that go with them, and two kinds of handloom shawls to wrap things up.

A versatile set of clothes that took space, made space, and broke barriers when worn together.

Winter Market, 2019Winter Market - Reno, 2019

We sold out of our Truvians twice so we set up systems to launch new product categories and circle back profits. In our first two years (December '19 - December '21) wcircled 43% of profits back to local community initiatives in India and the US. This was all happening during the time of the pandemic and so our profit was put to good use right away.  

We also set up systems to balance our (low but present) carbon emissions. We offset 27 metric tons (or 132 trees) worth of emissions by supporting carbon sequestration, methane capture, and renewable energy projects.

Sales at end of year 2 NSEProduct preferences at the end of year two


What began as a means to claim space for one, was growing into a vehicle that makes space and shares power with everybody involved, from soil to soil.

The NSE ProcessOur operations diagram keeps us accountable

My parents raised me with the wisdom that it's not our bodies that make us, it who we are on the inside, our choices, our decisions, our actions and reactions, and that despite the fact that each one of us is made differently, the value of the best of our making will always be equal.

Not Same, Equal. celebrates the best in all of us from soil to soil.

I hope you'll join us. 

With love, 
adi 
📜 / Click here to read our manifesto.

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