Located in the west of India, the region of Kutch is a seasonal island, flanked by the Gulf of Kutch and the salt flats of the Ranns. Although the salt in the soil makes this low-lying region almost entirely barren, the villages that dot across Kutch’s arid landscape come together to convert their scarce natural resources into valuable products.

Not Same, Equal. recognizes the value of preserving the symbiotic relationships between regional materials, cultural intellectual property, and local resilience, as well as the value that these product outcomes bring to the world, providing exceptional alternatives within a space saturated with environmentally toxic materials and profit.

Thus, in addition to principles of fair-trade, a portion of profits from the sale of every product below is circled back to local community-powered funds and initiatives in Kutch. 

To learn more about our circular design process, click here.