Our Process is Circular
Not fast. Not extractive. Not wasteful.
We build garments that return to the earth and uplift the hands that make them.
00 • From the Soil, Of the Soil, To the Soil
Our process begins where all life begins—the ground beneath our feet. We work only with natural, regenerative, soil-positive, and biodegradable fibers to create organic clothing that honors both people and planet. Every decision is made with care, guided by ecological balance, cultural relevance, and circularity.
Explore how each step of our process closes the loop.
The Not Same Equal Circle: A visual of how ecology, economy, equity, and vitality guide each design, from raw fiber to final form.
01 • Where It Begins: Our Materials
We begin by choosing raw materials that are biodegradable, low-impact, and closed-loop. Every thread we use is toxin-free, traceable, and sourced for sustainability—not scale.
We currently use:
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Regenerative natural wool
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Regenerative organic cotton
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Closed-loop botanical silk (cupro & modal)
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Natural coconut shell for buttons & trims
These aren’t just textiles—they’re ecosystems in motion.
See All Materials-Based Collections →
02 • Designed With Locality in Mind
Materials don’t exist in a vacuum—they emerge from place, people, and time. We honor the natural relationship between raw materials and their geographies, partnering directly with local artisans across:
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Kasar Devi, Uttarakhand
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Ahmedabad, Gujarat
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Kutch, Gujarat
These collaborations help revive handloom economies, ensure fair trade, and root each garment in cultural continuity.
03 • Built for Freedom: Our Design Ethos
We design with circularity, comfort, and expression in mind. Our pieces are meant to be styled, layered, worn, re-worn, and lived in—season after season.
From sculptural coats to anti-fit harem pants, each item is:
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Multi-contextual
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Gender-agnostic
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Versatile across climates and occasions
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100% biodegradable
Our featured silhouettes:
04 • Manufacturing With Meaning
We work with independent, women-led manufacturing teams that uphold tradition, transparency, and ecological intelligence.
Where possible, we source raw materials from local shepherds, spinners, dyers, and weavers. When we import, we select closed-loop plant fibers like:
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Bemberg cupro (Japan)
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Lenzing modal (Austria)
All dyes are natural or azo-free, ensuring every fabric can return to the soil without harm.
Final garments are stitched by our team in New Delhi, then prepared for product photography and sale.
05 • Packaging That Decomposes
We extend our commitment to circularity all the way to your doorstep.
Your order will arrive in:
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Plant-based tissue paper
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Compostable corrugated boxes
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100% biodegradable labels and hangtags
We ship via USPS (U.S.), UPS/DHL (Intl.), and offset carbon emissions through our partnership with Terrapass.
06 • Closing the Value Loop
We don’t just source consciously—we give back generously.
Since 2019, 44% of gross profits from all sales have been redistributed to community initiatives, artisans, and aid organizations.
We call it compounded value—giving to the soil that grows us.